Blogging in the new-media landscape is an important tool that anyone can use. Levinson (2009) argued that a unique characteristic of new new media is the freedom to access and participate. Blogging is a great way for individuals or organizations to simply make statements to any number of target audiences. Blogging is unique since events and opinions can be uploaded and shared a the click of a mouse or now, even the click of a button on a cell phone. Unlike older media, new media and blogs allow for minute by minute updates and communication with target audiences on-demand. Unlike other forms of old media, blogging avoids the delays and potential changes and control applied by editors.

Blogging has many other noteworthy functions that contribute to its importance. Unlike old print media, blogs are accessible to anyone in the world with an internet connection, if you choose that amount of accessibility. Feedback and comments to the blog post can also be added from anywhere by anyone. Blogging and responding to posts promotes a type of communication that has never been achieved with such ease, by so many people, in so many places.

The greatest part about blogging is that the technologies and mediums to communicate through are constantly developing and evolving. Now is a great opportunity to ride the momentum of blogs and similar new technologies and benefit intellectually and possibly economically from them.


I am a huge Chicago Cubs baseball fan, and Carrie Muskat is their beat reporter and regularly maintains and updates a Cubs blog.