This past week in class we discussed the concept of "time spent on page," in regards to internet advertising. We noted how it is one thing to generate a lot of hits on your website, but for the purposes of advertising, the important measuring statistic is actual time spent on the page. Our class discussed how recently, we have seen advertisements that have directed the target audience to their Facebook or YouTube page rather than their corporate homepage. This seemed a bit off to us, but we thought perhaps a certain segment of the audience might be more likely to look at information through a third party new new media outlet like Facebook and YouTube rather than the corporate home page. Governor Mitt Romney operates the Free and Strong America PAC. I subscribe to his e-newsletter which is sent out anywhere from every couple of days to once a week. Recently, correspondence has directed the recipient to go to the PAC's YouTube page, which prominently features a YouTube clip of Gov. Romney's closing remarks at CPAC.
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